We sat down with Craig Langton from Fire It Up! to find out what his plans are for the future of his successful motorcycle dealership, which has become known for defying the current declining market trends. Craig mentioned that his team had worked hard to earn the trust of their customers by ‘doing the right thing’, being transparent, and finding new ways to keep motorcycling affordable and that this is the key part of the success of his business’s. Craig also discussed that he was investing in his team that he had worked with for over 12 years as it was their turn to lead the business into the future.
Hear fully what Craig had to say in our video interview.
Photo by Julio Moreira
Videography by Simon Morton & Bjorn Moreira)