BMW Motorrad East Rand's mission:

"To be recognized as the foremost dealership in terms of fairness of price, quality of work and the rendering of a high level of service in an atmosphere of pride, loyalty and enjoyment."

BMW Motorrad East Rand's vision:

"To be recognized as a vibrant company, embracing the highest standards of ethics and integrity, whilst striving for continuous improvement in order to achieve ongoing success.
To ensure that staff are well motivated, processes are optimised and that customers' expectations are met and exceeded."