The benefit of being in business for many years is that you build up a detailed picture of what your customers need and demand. Also, as motorcycle technology develops, your business needs to adapt and grow to meet new challenges that are thrown up in terms of servicing and repairs.
Craig Langton has been involved with the motorcycle industry in South Africa for more years than he would probably want to admit, but those years have given him not only a deep inside knowledge, but enabled him to build up excellent credentials and working relationships with any and every business, institution or organisation that is also involved in the world of motorcycling.
One element of motorcycle ownership that has changed and not necessarily for the better is the cost of repairs, either through accident or breakage or malfunction. With the increasing electronic complexity of bikes, not to mention the mechanical elements that get more and more impossible for the home mechanic to work on, has come a huge hike in workshop prices, something that not many of us can afford.
The simple answer is a warranty, but these are often too expensive or too limited in what they cover. Craig Langton and Fire It Up! have, after years of customer feedback on how they would like their motorcycle protected and close consultation and partnership with one of SA’s largest insurers, engineered a solution.
From the outset, the aim was to build a warranty that covered every area or situation with the motorcycle. To that end, they have come up with the ‘360 Warranty’ as it offers up to R360 000.00 worth of cover and also covers the complete 360° of the motorcycle. For the cost of a major service you can enjoy the benefits of the following:
- Engine Cover
- Gearbox Cover
- Suspension, electronic suspension including fork seals
- ECU or Engine management cover
- Ignition and lost key cover
- Fuel system including pump, injectors, throttle body and related sensors.
- ABS braking system including pump, speed sensors, master cylinder and Brake calliper seals
- Clutch basket, hub and plates
- Wheel Bearings and seals
- Neck bearings.
- Radiator and thermostat
- Water Pump and seals.
- Instrument cluster
- Tyre and Rim warranty
- Body – scratch and dent cover
- Headlight and screen polish
- Roadside Assist unlimited – No excess
Normally, a warranty such as this would cost in excess of R20,000. By working on an exclusive deal with the insurer, Fire It Up! can offer this warranty for a once-off fee of R8,900.00 for 12 months. If there is no claim within those 12 months, you get a further six months added on for free. If you sell your motorbike back to Fire It Up! in that 12 month period, you will get 50% of the premium back.
Now, that seems like a lot but consider that a full service, complete with all service items and fluids, could easily cost that much. Now consider the possibility of something going wrong with the electronics, or any other part on the bike. The replacement costs can be eye-watering. All of a sudden, the price of the warranty doesn’t look too bad, does it?
Although the warranty is exclusive to Fire It Up! customers, bikes can be serviced or repaired at any RMI approved dealer.
The 360 Warranty is just another way that Fire It Up! is looking after motorcyclists and leading the way in the South African motorcycle industry.
For more details, contact Fire It Up!