This past weekend at Idlewild Country Estate in Pretoria saw over 450 top-quality exhibitions and close to 30,000 people make their way to one of SA’s biggest Outdoor & Lifestyle Expos that is, of course, Outdoor X. Outdoor X is a combination of everything that is South African; camping, adventure, decorate, auto, braai, garden and even lifestyle for the foodies. To be frank, Outdoor X is almost seven expos put into one. Yes, it’s a juggernaut, but it is run and laid out extremely well. The sheer size and variety are also what make this event perfect for all ages and a great family-friendly environment for all to have fun, learn, spend money and inspire.
Walking through the one-way maze at this year’s expo saw us step foot into Liqui Moly SA’s stand, seeing three massive blow-up Cans of Liqui Moly’s notorious Rat-Ban, Ceratec and Speed Tec fuel additives immediately drawing our attention. Also bringing much attention to the public was the Liqui Moly-sponsored Can-Am Maverick Racing buggy, raced by Werner and Ian Mostert in the national cross-country championship.
Much like Outdoor X itself, Liqui Moly have a wide range of products, we are talking about over 4000 to be specific, so it’s fair to say that if Liqui Moly don’t have it, it’s probably not that important. At the expo, however, Liqui Moly had a fantastic selection catering to the outdoor enthusiast with their Car Care, Motorcycle, Automotive, Bicycle, Marine, Guntec, Bakkie and even a Fan Ware range for those who follow and support the brand’s many athletes—everyone likes a bit of merch. There were also hampers to be won worth R5000 if you spent R1000 on Liqui Moly products.
With an impressive product range, setup and a knowledge-rich team, Liqui Moly were ready for three days of Outdoor X. Spending some time at the stand saw a variety of different kinds of people touching, feeling, asking questions and occasionally even testing out the products. The sales staff had their hands and mouths full with happy past clients, new to the brand walk-ins, recent converts and workshop owners, farmers, housewives, kids and even the odd dog or two. It was great to hear all the feedback given by those who use Liqui Moly products and are now stocking their shelves with more useful items, and some even joining the Liqui Moly VIP Club.
What was impressive to see was how well the staff at the stand know their products and how they want you to know how to, why to and when to use their products. The Liqui Moly Advantage App also helps you understand more about their products and which Liqui Moly products have been approved to be used on your vehicles. What is a nifty feature on all new Liqui Moly products is the QR codes that can also be scanned through the app, which again helps you learn more about each product yourself.
At the end of a very busy and exciting weekend, it’s fair to say that Outdoor X allows both the exhibitor and the public a chance to have a real human connection, no cold-calls, which we all hate, but rather an experience that helps you connect with a brand on a much more personal level. So, keep an eye on Liqui Moly as they will be popping up at more events that we all enjoy throughout the year and make sure to schedule Outdoor X in your calendar for next year, I promise you won’t be disappointed.
For more information on Liqui Moly products, visit – www.shop.liqui-moly.co.za
