We’ve all been a fan of something or someone in our lives, and it starts from a young age, where one sees themselves as part of a shared identity—it’s no longer just buying a product; they’re buying into a story, an ideal. I’m guilty of this. I was once part of the VR46 movement, and I think my favourite colour just had to be Valentino Rossi’s signature yellow, “Vale Yellow”. Talking from experience as a once die-hard, you end up supporting the brands, the stickers on those stone chipped racing fairings, brands like AGV, Dainese, Pirelli, and so it goes on, these riders and drivers become ambassadors to all these companies but also the gateway to all the fans who feel related to those brands through the rider or driver and therefore have the passion to own and use those same products.
If you are a Cristiano Ronaldo fan, you wear Nike, and if you are a Lionel Messi fan, you stick to Adidas almost as if you were the one who signed the contract. It’s strange what we fans do, but we do it nonetheless. These days, we see a wide variety of people who aren’t necessarily “hardcore fans” in the sense that they are not hooligans, but rather enthusiasts who like and support more than just one of the competitors, the kind of fans who look at the bigger picture, which is supporting the sport as a whole. This is where I find myself, both with F1 and MotoGP, and many people feel the same way, enjoying racing for what it is rather than joining a racing cult that cannot sit across the table from a Marc Márquez or a Lando Norris fan. Maybe it’s appreciation for the sport, or maybe it’s because my wife has been a Márquez fan over the years, and I’ve had to be more accepting of the matter.
Liqui Moly are one of the brands that gets the petrol in our veins flowing, whether it be 4-wheels, 2-wheels, bicycles, marine, or outdoor lifestyle, Liqui Moly and their ambassadors tick all the boxes from passion right down to living the brand. It’s not just motorsports juggernauts, but our beloved TV and YouTube channels like DriveTribe with our favourite trio from Top Gear and even the more specialised stuff that we see from Tim Burton on Shmee150. From motorsport, YouTube, charity work, and even starting a new women’s race series in SA, Liqui Moly like to push the envelope.
We have talked about Liqui Moly’s Advantage App a few times this year, and have highlighted its benefits in the way that it can help you find the right Liqui Moly products for you vehicles, scanning Liqui Moly products offer you more details about each product and you can also earn points by scanning the purchased products aswell as answering petrol head questions to be able to buy or win merch from the Online Fan Shop. You don’t have to have the App or any points to buy merch; you can simply type in Liqui Moly Fan Shop into Google or click on the Fan Shop tab on the Liqui Moly SA website. However, for the ultimate petrolhead experience, I would recommend downloading the App and signing up as an enthusiast, as you can win tickets to races and receive free fan wear and gifts depending on the points and levels you rack up.
Online is convenient when you know what you’re buying, but we humans long for that face-to-face. Even if it’s a product, we want to be able to touch and feel the item we’re opening our wallets for. Luckily for us, we had the opportunity to visit Liqui Moly SA’s in-house Fan Shop so we could touch, feel and let you guys, girls and kids know what kind of products are available, but also the kind of quality that lies behind the 2D deep-etched photo.
As seen on the website, there is everything from fan wear to functional wear, Liqui Moly-branded everyday items, some that would look great sitting in your mancave or bar and even some useful workshop outfittings for tools and lubricants. There is something for every kind of gearhead, and I tell you what, the ladies are also spoiled with some fantastic ladies’ cut t-shirts and even some oil-inspired socks. The products speak for themselves in design and in quality, even the Liqui Moly ‘vellies’ are the real deal for the “Klein Saterdag” kind of folk.
Liqui Moly’s Fan Shop is awesome! We hope to see the Online Fan Shop expand or morph into physical Liqui Moly Fan shops, like how Mini, BMW and a few other brands have done over the years in top-performing motorcycle and car dealers in the future.
