Over the years, we have watched Liqui Moly South Africa align itself with sponsored athletes, racing teams, and performance-driven partnerships. Yet beyond the branding and podium finishes, one thing has always stood out: Liqui Moly looks for passion. Passion behind the pedal. Passion at the gearshift. Passion in the precise pour of engine oil.
DrivePlus ticked many boxes technically, but what truly sets them apart is the people behind the name.
Co-founders Werner Wuethrich and CJ Roos exude an infectious energy that immediately fills the room. Their enthusiasm is not manufactured for launch day speeches; it is embedded in the culture of their workshop. It shows in the quality of work delivered and in the tightly knit team of equally passionate employees who share their vision.
This partnership is not simply the result of two entrepreneurs opening a workshop. It is a story decades in the making—a friendship forged in Grade 1, strengthened through car and motorcycle builds, and refined through years of shared ambition. The name “DrivePlus” itself was sparked in heavy traffic after a long day at work—a moment of inspiration that would grow into something far greater.
Werner and CJ lead from the front. They arrive first. They leave last. They even occasionally mop the floors. Their hands-on leadership sends a powerful message: no task is too small, no role is beneath anyone. Humility and commitment form the foundation of their success.
Technically, both founders bring deep knowledge and extensive experience, particularly with Mercedes-Benz vehicles. However, over the past seven years, DrivePlus has broadened its horizons and now works on virtually every make and model. Growth has not diluted their standards—it has strengthened them.
In the past year, Werner’s personal passion has expanded the business even further. A dedicated Liqui Moly motorcycle workbay, partitioned within the workshop, now also services two-wheeled machines. It is another example of passion evolving into action, and action turning into opportunity.
Tier 1 accreditation represents more than meeting technical benchmarks. It represents alignment—in values, in standards, and in heart. Expertise. Consistency. An uncompromising commitment to customer care. Because servicing is not just maintenance; it is protection, responsibility, and trust earned over time.
As the first Tier 1 Liqui Moly Accredited Workshop in South Africa, DrivePlus is not just setting a benchmark—it is raising it. And at the core of it all is a simple but powerful truth: when passion drives performance, excellence follows.
Liqui Moly Accredited Workshops | Drive Plus – Setting the Standard in Automotive Excellence
For more information, visit: www.driveplus.co.za
