Fire It Up! Announces their all-new Product Offering

Photo credit: Bjorn Moreira / ZA Bikers

While every racer will agree with the statement it applies to business. In the small but highly competitive motorcycle industry, all fighting over the same stock and customers the race has never been tighter.

Since starting out in 2005, Craig Langton has always tried to find a way to be innovative or add value to the purchasing experience. In 2005 it was free Nerf Bars, Shock Covers, Trailers, Exhausts and in 2010 it was parallel importing (also known as grey imports) making motorcycling more affordable and more access to immaculate motorcycles at great pricing. In 2016 he launched free warranties and other value-adds in an effort to stay ahead of the competition.

Photo credit: Bjorn Moreira / ZA Bikers

As the industry becomes more competitive and old strategies are replicated Craig has had to become more innovative in order to stay ahead. Sticking to his core values of Trust and Commitment, the whole team at Fire It Up! share the same outlook and work towards the same goals. With the launch of their new store in Cape Town, Fire It Up! will launch an all-new strategy and a new look, which Craig is excited to share with his customers.

“I know that our new strategy is unmatchable and a winner. When my sales team all agree that they would buy their bikes at Fire It Up!, I know we have nailed it. The new strategy focuses heavily on motorcycling being more affordable and our offering being made possible due to a restructure in our sales and finance departments.

Photo credit: Bjorn Moreira / ZA Bikers

“Working on as many brands as we do it has been the biggest challenge of my life to find the perfect workshop team led by someone who shares my commitment to customers. I am proud to announce that Johan Liebenberg (who is a very experienced workshop manager) has joined our team in Johannesburg and I am really enjoying working with him.

Photo credit: Bjorn Moreira / ZA Bikers

“Our new offering is ‘The Price You See is the Price You Pay’. This includes licence and registration, full-service plan, 2-year mechanical protection plan, finance rates; the list goes on.”

So, it’s out with the old and in with the new. You can expect great things from Fire It Up! as they move into the future.

Photo credit: Bjorn Moreira / ZA Bikers

 

 

 

Tel: 011 467 0737
Web: www.fireitup.co.za
ZA Bikers Profile: Fire It Up!
Email: [email protected]
Social: Facebook Instagram
Address: 1 Halifax Street, Bryanston, Sandton

Harry has been obsessing about motorbikes for over 45 years, riding them for 38 years and writing and talking about them for 13 years. In that time, he has ridden everything from an Aprilia to a Zundapp, from the 1920s to the 2020s. His favourites are the ones that didn’t break down and leave him stranded. While he loves the convenience of modern bikes, he likes nothing better than getting his hands dirty keeping old bikes running, just as long as it’s not by the roadside! Old enough to know better and young enough not to care, he knows you don’t stop riding when you get old, you get old when you stop riding.