It can be no surprise that the motorcycle dealers in South Africa that are doing the best business are those who go the extra mile to involve their loyal customers in extra-curricular activities, bringing like-minded enthusiasts together to do what they love best: riding their motorcycles.
These dealers have realised that it’s not simply about selling more motorcycles or apparel or accessories but creating a community where individuals and groups feel at home, where the staff become friends and there is a mutual feeling of trust and, as a consequence, loyalty. Also, it is always good to remind people that the dealers and their staff are also enthusiasts who just love to ride, anytime and anywhere and simply look out for each other.
Biker’s Warehouse, home to Honda, Suzuki, SYM, Kawasaki and Husqvarna in North Riding, has had a busy June, with three events. On the 25th, there was an urban ride from the store to the National Military Museum in Saxonwold, with a stop at the War Store in Rosebank along the way. Over 40 riders braved the early-morning chill for an excellent ride through the quiet Sunday morning streets of Johannesburg, surely the best time to experience this incredible city. If you haven’t visited the museum, it really should be on your to-do list.
An important innovation by Biker’s Warehouse is the Motul Pit Stop bike repair station. This free-to-use area is open to any Biker’s Warehouse customer who wants to quickly make an alteration or small repair to their bike with a cosy seating area protected from the elements. The official opening date was the 26th of June and registrants on the day enjoyed a boerie roll and warm drink before the draw with Motul SA and BikeWise supplying some great prizes. The Motul Pit Stop station is open every day and Biker’s Warehouse customers who want to find out more should contact the store.
Those lovely people from the Cancervive cancer awareness initiative and Biker’s Warehouse have a long-standing relationship. On Saturday 8th July, a Paint-a-Pot event was held at the Syringa Café in Bromhof and was supported by an enthusiastic group of people.
Marlene Nortje, CEO of Cancervive explained what Cancervive does, being an NPO made up of cancer survivors, supporters and warriors that dedicate their time educating schools, farms and companies about Early Detection of Cancer and all the myths that surround it, especially in rural areas. Furthermore, they do caring events at hospitals and oncology centres, sharing love and handing out care boxes and blankets where needed. In addition to this, Cancervive hosts community events at retirement centres, churches and community centres, educating, caring and providing meals.
Jackie Ludick, a Cancervive Supporter working at Bikers Warehouse, shared her story about being involved with Cancervive, having lost a number of loved ones to Cancer.
All this fundraising is an essential part of the group’s responsibility. Each Team Member has to achieve a fundraising target of R25,000 to be part of the main ride once a year. For more info on how you can support this great initiative, contact Jackie on 082 555 1401.
Coming up in July is another great event that you simply don’t want to miss, even more so if you are a fan of Husqvarna Enduro bikes. On this date, Husqvarna, in association with Biker’s Warehouse, will be launching the complete 2024 enduro range at Blue Groove Café & Adventure Park Broederstroom, Hartbeespoort.
From 09h00 to 13h00 on Sunday 30th July, everyone who has registered will be first in line to test ride the 2024 Husqvarna Enduro models. In addition, everyone who registers with Biker’s Warehouse will receive free burger & chips on the day.
Registration is essential and closes on the 27th July. For more information, visit Biker’s Warehouse and follow the prompts. Please also feel free to contact Joe Siedentopf on 082 490 4612 for any other info needed on this and any other Biker’s Warehouse events and activations.