Motul is proud to announce that they will be an “Official Product” partner of the Tour de France, the world’s pre-eminent road cycle race. Motul has also signed a partnership agreement with Cofidis, one of the leading teams on the Tour.
This arrangement will help Motul develop its products in direct collaboration with professional cyclists, while showcasing the performance of its road cycling range under the most demanding competition conditions. In addition, these partnerships underscore Motul’s commitment to deliver the same performance advantages to cyclists, as they already do to owners of cars and motorcycles.
This three-year licencing deal with the Tour de France is a key pillar of Motul’s ambition to become a leader in bicycle care products. It coincides with the South African launch of Motul’s new Bike Care range, which comprises products formulated to optimise the performance of all major components, in every riding condition:
- Motul Frame Clean
- Motul Dry Clean
- Motul Chain Clean
- Motul Brake Clean
- Motul Chain Lube Dry
- Motul Chain Lube Wet
- Motul Tubeless Tire Sealant
Rush Sports has signed an exclusive distribution agreement with Motul and have been working with the team to ensure that Motul Bike Care products are available and on the shelves of all leading bicycle stores nationwide. Motul now covers the needs of professional and amateur cyclists, and professional bicycle workshops.
In addition to enhanced performance, Motul Bike Care products also deliver on Motul’s sustainability principles, in keeping with their ‘PRESERVING OUR PLAYGROUND’ approach to empowering sustainable adventures.
Each product in the Motul Bike Care range has been engineered to be safe to use, and kinder to our planet. The biodegradable formulas achieve exceptional results without the use of potentially harmful chemicals, and the packaging for each Motul Bike Care product is made from 100% recycled (and recyclable) materials.
Olivier Montange, President of the Management Board of the Motul Group, said: “The Tour de France is a legendary sporting event. Its values resonate strongly with us. The quest for excellence, passion, and proximity to fans and enthusiasts is in our DNA. The Tour de France’s strong environmental commitment is in line with our own sustainable development objectives. This licensing agreement represents a major step in our strategy of diversification as we expand into the cycling market and provides an opportunity for us to demonstrate the high quality of our products to a global audience. The Amaury Sport Organisation, which organises the Tour de France, is a long-standing and valued partner of ours in the world of high-level competition. I welcome this collaboration. I know that it will give cycling enthusiasts some unforgettable experiences!”
“This is a natural evolution for Motul – and an extremely exciting one. All forms of cycling are immensely popular in South Africa, and the Tour de France is followed avidly by many fans across the country,” commented Mercia Jansen, Motul General Manager for Southern and Eastern Africa. “Motul Bike Care products will further cement our role as the essential partner for anyone looking to enjoy sustainable adventures and peak performance, no matter what vehicle they use,” she added.
To find your nearest Motul Bike Care stockist, visit the Rush Sports website.
For more information about Motul’s full product range, visit the Motul ZA website.
