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Bajaj Announces Leadership and Strategic Enhancements in South Africa

Photo credit: Bjorn Moreira / ZA Bikers

Bajaj South Africa is excited to announce several strategic changes to strengthen its market presence in South Africa. These initiatives include the appointment of Mikael Cloete as Business Head. Mikael was previously with Hero South Africa and will be a valuable addition to the Bajaj family.

Photo credit: Bjorn Moreira / ZA Bikers

“Bajaj is delighted to welcome Mikael Cloete as the new Business Head in South Africa,” said Sahil Datta of Bajaj South Africa. “Mikael brings a wealth of experience and strategic insight from the financial and motorcycle industries. His leadership is expected to drive growth and innovation, reinforcing Bajaj’s position as a global market leader.”
Bajaj is set to introduce new models across the 2, 3, and 4-wheeler range, including innovative compressed natural gas (CNG) and electric vehicle (EV) variants, to grow Bajaj’s already impressive footprint in the South African market, both private and commercial.

Photo credit: Bjorn Moreira / ZA Bikers

Bajaj believes that dealers are the backbone of its growing business. “Our new dealer-centric approach focuses on strengthening relationships, providing comprehensive support, and ensuring that our dealers have the resources they need to succeed. By empowering our dealers, we aim to deliver superior service and value to our customers,” said Mikael Cloete.

Photo credit: Bjorn Moreira / ZA Bikers

“After-sales service and support are central to Bajaj’s company values. We are committed to delivering exceptional service at every stage, from initial inquiries to after-sales support. Our aim is to exceed customer expectations and build long-term loyalty through reliability, transparency, and a customer-first approach,” said Mikael. “Our after-sales strategy ensures nationwide parts availability in every accredited workshop, providing customers with convenient access to the necessary parts and services, thereby enhancing their overall ownership experience.”

Photo credit: Bjorn Moreira / ZA Bikers

The Bajaj Boxer continues to dominate the African market as the top-selling bike, renowned for its durability, affordability, and performance. Its success is a testament to Bajaj’s ability to deliver products that meet the needs of customers across the continent.

Photo credit: Bjorn Moreira / ZA Bikers

Bajaj’s recent introductions, including the updated RE4S (TukTuk) and the Qute, showcase their dedication to providing innovative urban mobility solutions. The RE4S offers an affordable and fuel-efficient option for inner-city transport and small businesses, while the Qute, a compact vehicle, blends motorcycle agility with car-like comfort, making it ideal for short urban commutes. Did you know that 78 million people use an RE4S for transport every day worldwide?

Photo credit: Bjorn Moreira / ZA Bikers

Aligned with their global expansion, Bajaj holds a 48% stake in KTM, showcasing its strategic investment in high-performance motorcycles. Additionally, Bajaj now manufactures mid-capacity range motorcycles for Triumph, including the popular 400 Scrambler, catering to the growing demand in the premium markets. Bajaj’s commitment to growth is further reflected in their joint venture with Triumph in India, ensuring the brand’s distribution through premium dealers and effective market reach. This expanding presence highlights Bajaj’s dedication to enlarging its footprint in the premium motorcycle segment.

For more information on Bajaj products visit – www.bajajsouthafrica.co.za

Harry Fisher
Harry Fisher
From an early age, Harry was obsessed with anything that moved under its own steam, particularly cars and motorcycles. For reasons of a financial nature, his stable of fine automobiles failed to materialise, at which point he realised that motorcycles were far more affordable and so he started his two wheel career, owning, riding, building and fixing many classic bikes. Then came the day when he converted his love of bikes into a living, writing, filming and talking about them endlessly. The passion for four wheels never left him, however, and he has now converted his writing skills into singing the praises of cars in all their infinite variety. Bikes are still his favourite means of getting around but the car in its modern form is reaching a level of perfection that is hard to resist. And they're warmer in winter....
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