What would the world’s biggest motorcycle exhibition be without the brands working behind the scenes to keep those motorcycles running? Lubricants and additives might not always steal the limelight, but they’re an important part of the motorcycle industry, and Liqui Moly certainly wasn’t going to miss the opportunity to make its presence felt at EICMA 2026.
The 83rd edition of EICMA took place at Fiera Milano Rho in Milan from 3 to 8 November, attracting more than 600,000 visitors. As a first-time visitor, I can honestly say that the scale of this event is something you have to experience to appreciate. My Fitbit recorded an average of 13 km a day, walking around the exhibition centre, and even then, I probably didn’t get to see everything.
To put things into perspective, imagine ten exhibition halls, approximately 300,000 square metres of exhibition space and 764 exhibitors representing 2,150 brands from around the world. It was eye-opening, to say the least, and a reminder of just how big the motorcycle industry really is.
Located in Hall 7, Liqui Moly was certainly hard to miss. The German lubricant specialist went all out with an impressive stand, showcasing its extensive Motorbike range in beautifully presented, backlit glass cabinets. Standing proudly out front was Senna Agius’s Dynavolt Intact GP Moto2 machine, a fitting reminder of the brand’s involvement in international racing. His teammate, Manuel González, was also giving the brand plenty to cheer about, heading into the final two rounds of the season as the current Moto2 championship leader.
Beyond the impressive display, it was the conversations with Liqui Moly’s technicians and sales staff that caught my attention. Despite being on the other side of the world, many of the challenges facing motorcyclists and workshops in Europe sounded remarkably familiar. From keeping fuel systems clean and engines protected to dealing with the challenges associated with modern fuels, including E10 ethanol blends, the conversations weren’t all that different from those we have back home in South Africa.
In fact, many of the products being promoted in Europe are already familiar to us here in SA. The likes of Motorbike Petrol Stabiliser, Motorbike Speed Additive and Speed Shooter, Motorbike Engine Flush and Motorbike Oil Additive (MoS₂) all have a place in the motorcycle maintenance conversation.
For those unfamiliar with them, each serves a slightly different purpose. Petrol Stabiliser helps preserve fuel during periods of storage, protecting it against ageing and oxidation. Speed Additive and its convenient Motorbike Speed Shooter counterpart are designed to clean the fuel system, improve combustion and optimise acceleration. Engine Flush works inside the engine, loosening accumulated deposits before an oil change, while the MoS₂ Oil Additive helps reduce friction and wear, promoting smoother engine operation.
It’s easy to overlook products like these when the conversation is usually dominated by new motorcycles, horsepower figures and the latest technology. However, looking after the machinery we already own is just as important as getting excited about what’s coming next.
And that’s perhaps what stood out most about Liqui Moly’s presence at EICMA. This wasn’t simply a brand putting its logo on a stand and calling it a day. It was an opportunity to engage with the international motorcycle community, share knowledge and showcase products developed around the needs of everyday riders, workshops and racing teams alike.
Whether you’re walking the halls of EICMA in Milan or preparing your motorcycle for the next weekend ride here in South Africa, the fundamentals remain the same. We all want our motorcycles to run at their best, last longer and be ready when we are.
That’s a pretty good reason for Liqui Moly to keep showing up. And whether you’re looking after your daily commuter or preparing for your next big adventure, there’s plenty worth exploring in Liqui Moly’s Motorcycle Range.
