Monday, November 11, 2024

MOTORCYCLE & LIFESTYLE ONLINE MAGAZINE

HomeZA BikersMotorcycle NewsAn Evening with Circuit Equipment and Michelin Hosted by Automotive Juggernaut AutoX

An Evening with Circuit Equipment and Michelin Hosted by Automotive Juggernaut AutoX

Photo credit: Bjorn Moreira / ZA Bikers

AutoX may not be a name on the lips of the average man on the street, but there is hardly anyone who drives a car or motorcycle in SA that does not use their products. If you have a Willard, Sabat or Varta battery powering your car you have AutoX to thank for it. We were privileged to join some of their dealers for a quick walk-through of their Elandsfontein warehouse. It was mind-boggling to see so many batteries in one place. They move between 10,000 to 12,000 batteries a day to all parts of Southern Africa. It doesn’t end there. AutoX works tirelessly to create a greener and more sustainable future by advancing battery technology.

We gathered primarily to attend a presentation by Autocycle Centre, an AutoX subsidiary company which has been servicing the South African motorcycle industry since 1968. They distribute a variety of motorcycle consumables and helmet brands like NEXX, HJC, MT and VR1. Michelin tyres, Regina chains, Premier brake components and Elf Motor oil are some of the other premier brands with which they serve the SA market.

Photo credit: Bjorn Moreira / ZA Bikers

The focus of the evening was to put the spotlight on another of their long-standing premier brands, Circuit Equipment, a major player in the motorcycle accessory business since 1984. Anyone who has ever slung a leg over a dirtbike or motocrosser will be familiar with their range of products, specifically handguards, disc guards, handgrips, bar pads, chest protectors, MX stands and an array of ‘plastics’, some of which are original equipment on TM motorcycles as well as some Hondas built at their Brazilian plant.

Photo credit: Bjorn Moreira / ZA Bikers

Circuit have built a reputation for innovation, design excellence and quality. All their products are manufactured with state-of-the-art machinery in their own facilities worldwide. They are totally invested in two-wheeled motorsports with some major international sponsorships, allowing them to test and improve their products in the crucible of competition. Marc Reiner, three times World Supermoto champion, and Kas Van Hamond, the 65cc World Champion are a couple of their sponsored athletes.

Circuit is also extremely well represented in AMA Supercross. Listening to Circuit’s Barcelona-based representative Enrico expand on their approach to the motorcycle industry gave one the impression of a company that is totally committed, passionate, and invested in what they do. Their range is constantly expanding to now include numerous roadbike products too. Interesting and enlightening to have a heads-up on this impressive product range brought to us locally by AutoX.

Photo credit: Bjorn Moreira / ZA Bikers

To end off the evening we had Michelin remind us of the heritage of this phenomenal brand and why their tyres should always be high up on your list when shopping for new rubber for your bike. All in all, it was an interesting and informative evening with AutoX. A special shout-out to Ryan Robertson and the AutoX Auto team. Good job guys!

Dave Cilliers
Dave Cilliers
My name is Dave Cilliers, from as far back as I can remember I have loved travel. Africa provides salve for the gypsy in my soul. My best trips are done travelling to unlikely places with unlikely vehicles, keeping it as simple and basic as possible.
RELATED ARTICLES

STAY CONNECTED

74,000FansLike
10,500FollowersFollow