As someone who doesn’t spend much time in the agricultural sector, NAMPO wasn’t an event I knew a great deal about. However, that perception may need revising because, by all accounts, a NAMPO show is something to behold. Put it this way, over 900 exhibitors attracted more than 80,000 visitors over four days when the show was held outside Bothaville recently, making it the largest open-air agricultural trade exhibition in the Southern Hemisphere.
Now, even if your interests lie outside of farming, I would like to bet that time spent here would rectify that, as discovering the inside story to something that affects all our lives on a daily basis can never be a wasted day.
We’re all visiting this website because we are obsessed with motorcycles, right? As well as the obvious motorcycle and accessory brands, we feature many other brands that supply the motorcycle market. But have you ever stopped to consider that the motorcycle market might only be a fraction of their total business?
Take Liqui Moly, for instance; a big player in the automotive and motorcycling world for lubricants, additives, and cleaning and care products. But now think of the farming world; all that machinery to run and maintain, often working in terrible conditions; dry and dusty or wet and muddy, having to work all day long, where downtime means lost profits and perhaps missed harvests. Farmers are also investing millions of rand in equipment, making maintenance, reliability and longevity critical. Developing products for those environments is a huge part of what Liqui Moly does.
A presence at a NAMPO show is a great platform for Liqui Moly to engage directly with farmers, exploring where they can add value to their farms and farming processes, introducing farmers to products they might not know exist but which could make their lives easier, while also listening to the farmers to understand what they need. What’s more, it’s hugely successful; Liqui Moly enjoyed an 80% growth on sales over last year’s event.
Visitors to the stand knew exactly what they were looking for, and that was reflected in the products moving off the shelves. During the show, Liqui Moly sold 26 Tornado Guns, 229 Rat Bans and 77 Diesel Bakkie Additives, among many other products.
One of the surprise stars of the show was Liqui Moly’s Tornado Gun. Demonstrations highlighting how easily it could clean everything from vehicle interiors to tractor cabs and harvester upholstery generated significant interest among farmers looking for practical ways to keep expensive equipment in top condition. Using compressed air to create a powerful vortex effect, the Tornado Gun lifts dirt and dust from hard-to-reach areas, making cleaning quicker and more effective than traditional methods.
For Liqui Moly, NAMPO is measured as a success not only during the show itself, but afterwards—when they go out and assist the farmers they meet on their respective farms. The focus is on extending the service life of equipment, improving fuel efficiency, reducing unnecessary maintenance costs and ultimately helping farmers improve their bottom line.
A farmer’s job is becoming increasingly difficult thanks to dozens of influences completely out of their control, and anything that Liqui Moly can do to make life just that little bit easier has to be worth it. Judging by the response at NAMPO 2026, Liqui Moly continues to provide exactly that.
The next NAMPO show, the flagship show, called NAMPO Harvest Day, is scheduled for the 11-14th May, 2027, although those of you in the Cape can attend NAMPO Cape at Bredasdorp Park on 9-12th September, 2026. For more information on Liqui Moly products, head to: www.shop.liqui-moly.co.za
