When your company makes lubrication and care products for a huge variety of automotive, commercial, agricultural, motorcycle, bicycle, leisure and marine applications, it is virtually impossible to display them all at a single event. That is where specialist shows come into their own, allowing manufacturers to focus on the products most relevant to the audience in front of them.
This is the happy problem Liqui Moly faces. At the recent SA 4×4 & Outdoor Show, held at Zwartkops Raceway near Pretoria, the company could focus specifically on products relevant to bakkie, 4×4 and outdoor enthusiasts—while introducing visitors to solutions they may not previously have considered.
For Liqui Moly, the weekend was as much about listening as it was about displaying products. Speaking directly with visitors gave the team an opportunity to answer questions, address concerns and better understand what customers were looking for.
The team’s approachable and helpful manner encouraged practical conversations, giving visitors the opportunity to discuss their vehicles and find out which products might be relevant to their needs.
That relevance became particularly clear when looking at the products that attracted the most interest over the weekend. With bakkies and 4x4s making up such a large part of the show, visitors naturally gravitated towards products suited to those vehicles.
For Liqui Moly, the value of those conversations went beyond building brand awareness. They also gave the team an opportunity to explain how using the correct products for the appropriate applications can help protect a vehicle and extend its service life.
One of the standout products was the Bakkie Series Diesel System Cleaner, which was particularly relevant given how many bakkies and 4x4s are diesel-powered. The additive is designed to clean fuel injectors while optimising the combustion process. A single bottle is sufficient for tanks of up to 115 litres, making it suitable for many larger 4x4s.
According to Liqui Moly, the product can deliver a minimum 3% saving on diesel, a claim backed by the company’s guarantee. This generated considerable interest from visitors over the weekend. If you missed the show, you can learn more by exploring Liqui Moly’s complete Bakkie Series range.
Another product that attracted attention was Cera Tec, Liqui Moly’s ceramic friction modifier. The formulation is designed to adhere to metal components inside the engine, including pistons and piston sleeves, creating a ceramic barrier that helps reduce friction losses. One application is claimed to last for up to 50,000 km, even through multiple oil changes.*
Liqui Moly’s Guntec range also received particular attention at the show. Given the overlap between the 4×4 and outdoor communities and firearm ownership, the range was a natural fit for the audience attending the event.
Naturally, at any motoring show, there will be visitors who remain cautious about unfamiliar products or hesitant about using additives in their vehicles. In many cases, that caution comes from wanting to understand exactly what a product does, how it works and whether it is appropriate for a particular vehicle.
Liqui Moly’s product-liability cover, together with the reassurance that the company stands behind its products, helped address some of those concerns. The show also gave its team the opportunity to speak directly with visitors, explain what the products are designed to do and help them understand how the correct products might benefit their vehicles.
Even if you missed the 2026 SA 4×4 & Outdoor Show, there are still some simple steps you can take to prepare your vehicle for tough, long-distance overland trips—or simply for everyday use.
Products such as Cera Tec, Bakkie Series Diesel System Cleaner and Radiator Stop Leak could form part of a basic preventative maintenance routine, helping you take care of your vehicle before the next adventure rather than waiting for a problem to arise.
A particularly useful feature on Liqui Moly’s website is its Oil Guide, which makes it easy to identify the correct and approved oils for your vehicle.
For more information about Liqui Moly’s complete range of products, visit www.liqui-moly.co.za.
*Claim supplied by Liqui Moly. Terms and conditions apply.
